The frame is part of the message
Every device frame carries an implicit message about what kind of product lives inside it.
A MacBook frame says: this is a desktop web application - complex, feature-rich, designed for focus. A phone frame says: this is a mobile-first experience - thumb-friendly, personal, fast. Choosing the wrong frame does not just look awkward; it actively miscommunicates what you built.
This guide walks through each device type and tells you exactly when to reach for each one.
The laptop (MacBook-style) frame
Best for: SaaS dashboards, productivity tools, admin panels, web apps with dense UI, B2B software
The laptop frame is the workhorse. It is the most recognizable context for web-based software, and it works for almost any product that was designed to be used at a desk. If your product has a sidebar, a data table, a navigation bar, or any kind of multi-panel layout, the laptop frame will display it at its intended density.
The flat laptop variant is clean and symmetrical - good for documentation, comparison screenshots, or anywhere you want zero visual distraction. The angled variant adds perspective and depth, making it better for hero images on landing pages and Product Hunt posts.
When not to use it: if your product is a single-page marketing site, a portfolio, or anything designed primarily for mobile consumption, the laptop frame will make it look like a stripped-down desktop experience. Use a phone or tablet instead.
The phone frame
Best for: mobile apps, mobile-first landing pages, consumer apps, anything you primarily tested on a phone
The phone frame is essential for any product where mobile is the primary or intended platform. If you built a React Native app, a PWA, a mobile-focused SaaS, or even a landing page where most of your traffic comes from mobile, show it in a phone frame.
One important consideration: the headless browser in GenMockups captures at a desktop viewport by default (1440 px wide). If you want an accurate mobile capture, you have two options:
- Upload your own screenshot taken on a phone or with browser DevTools set to a mobile viewport
- Use a URL that redirects to a mobile-specific version of the site
The angled phone frame is particularly strong for social media use - tall, vertical, and immediately recognizable as a mobile experience.
The tablet frame
Best for: editorial content, news sites, e-commerce, iPad apps, content-heavy layouts
The tablet occupies an interesting middle ground. It is wide enough to show multi-column layouts, but it still signals "touch-first" rather than "mouse-driven." This makes it the right choice for:
- News and media sites where the reading experience is a selling point
- E-commerce sites with product grid layouts
- Apps that were specifically optimized for iPad
- Education platforms and learning tools
The flat tablet is particularly good for case studies, where you want a neutral, documentation-style presentation. The angled tablet works well in hero images alongside a laptop for products that support both desktop and tablet use.
The desktop monitor frame
Best for: wide-layout dashboards, analytics tools, full-width marketing pages, anything designed for 1920 px+
The desktop monitor is the least-used frame, and for good reason - most websites are not designed to look their best at extreme widths. But for products that specifically target large-screen power users, it is the only honest choice.
Use the desktop monitor frame when:
- Your dashboard has a wide layout with multiple side-by-side data panels
- Your marketing site uses full-bleed photography that only looks right at wide viewport
- You are showcasing a video editing or creative tool interface
- The target user is someone who has two monitors and runs your app fullscreen
Quick reference table
| Use case | Recommended frame | Variant |
|---|---|---|
| SaaS dashboard | Laptop | Angled |
| B2B admin panel | Laptop | Flat |
| Consumer mobile app | Phone | Angled |
| Mobile-first landing page | Phone | Flat or Angled |
| News or editorial site | Tablet | Flat |
| E-commerce product grid | Tablet | Angled |
| iPad-optimized app | Tablet | Angled |
| Analytics platform | Desktop monitor | Flat |
| Full-bleed marketing page | Desktop monitor | Flat |
| Product Hunt gallery | Laptop | Angled |
| Portfolio case study | Laptop or Phone | Flat |
| Instagram post | Phone | Angled |
Multi-device compositions
Sometimes the right answer is not one device - it is two or three, arranged together.
Multi-device mockups (a laptop with a phone in the foreground, for example) are effective when you want to communicate cross-platform support without explaining it in words. They work well in hero sections but are harder to pull off in a single-image constraint like a Product Hunt gallery.
GenMockups generates individual frames. If you want a multi-device composition, export the laptop PNG and the phone PNG separately, then combine them in Figma, Canva, or even Google Slides with the transparent-background PNGs layered on top of each other.
A note on aspect ratios
Different device frames produce different aspect ratios:
- Phone (flat): roughly 9:18 (portrait)
- Phone (angled): roughly 16:9 (it goes wide when tilted)
- Tablet (flat): roughly 4:3
- Laptop (flat): roughly 16:9
- Laptop (angled): roughly 16:9
- Monitor (flat): roughly 16:9
When choosing a frame for a specific platform (Product Hunt, Dribbble, Behance, LinkedIn), check the recommended image ratio first. For platforms that expect 16:9 images, the angled phone and the laptop are both safe choices.
Final recommendation
When in doubt, use the angled laptop. It is versatile enough for almost any web product, produces the most energetic composition, and is immediately legible as "this is a web application." Start there, then switch to phone or tablet only if your product's primary context is genuinely mobile or touch-first.